Daylight Savings time change is met each spring with pessimistic news coverage and blurry eyes on Sunday morning. Bemoaned are the inconveniences of losing an hour of sleep, of the sluggishness that we feel on Sunday, and the atrocity that is an hour vanishing into thin air. And every year I fall into the same victim routine and the slow adaptation to a darker morning and a lighter evening. Until this year.
This year I was up at 5:30 to take advantage of sleepy Tacoma. Starbucks was empty, Safeway was a ghost town, and there were very few cars on the road. By8am I had my errands finished, breakfast cooking, (pancakes for Laura, breakfast burrito for me) and the corned beef in the slow cooker. I felt like I had won a race in which I was the only participant. It felt great. And when I reflect, I see this “winning a race as the only participant” as a pattern in my life. I like to go to bed early on New Year’s Eve, I like to clean my car even if it is raining, and I like to dress nicer than normal on casual Friday.
And I think this thread of behavior is one of the reasons why I like working for Sprague so much. Most companies specialize in residential, Sprague commercial. When the industry had 100 gallon power sprayers in every truck, Sprague switched to 3 gallon backpacks. When the conventional wisdom was to spray for insects, Sprague switched to baits. Most companies pay their technicians commission only, Sprague hourly. Many have dropped benefits and blamed Obamacare, Sprague doubled down.
Counter-Culture is defined as “a way of life and a set of attitudes opposed or at variance with the prevailing social norm.” Sprague is counter-culture. Not in the Haight-Ashbury 1960’s way, but in our own way. Our counter-culture attitude makes us stronger. Its why we care about the details and not just the results, its why we stress about office culture and not just financials, and its why we spend so much time developing ourselves and each other instead of accepting our reality as good enough.
I like Counter-Culture Sprague. We’d be boring if we conformed.