Based in Washington, Ross is a general manager of a food safety company. His musings explore life, work and every moment in between.

Better, not harder.

‘Try harder’ is something we hear a lot. After a while, though, we run out of energy for ‘harder.’

You can harangue people about trying harder all you like, but sooner or later, they come up empty.

Perhaps it’s worth trying better instead.

Try the path you’ve been afraid of.

Spend the time to learn a whole new approach.

Better, not harder.

-Seth Godin, June 7th, 2016

My first reaction to a situation that I’m struggling with is to push through with effort and energy. When I do not see the desired changes, I double down and grind harder. Yet harder does not always get me where I want to be. The key to getting better is finding the willingness to try something new, something uncomfortable, something maybe that might make me look foolish if it does not work. When I am at my best I find time to reflect and find new approaches to the same problems. In the age of information overload, it is difficult for me to find the silence and solace to reflect and think out about the future and the problems I am facing today. But when I make the time to do so, my brain finds new and interesting ways to solve problems - many of which find the mark or a path to the end goal.

Apologies can be tricky.

Goodbye to our 435xi