Based in Washington, Ross is a general manager of a food safety company. His musings explore life, work and every moment in between.

Whoever tries the most stuff and screws the most stuff up the fastest wins

Whoever tries the most stuff and screws the most stuff up the fastest wins.

– Tom Peters

The scientific method creates a way for us to turn experiments into science. Observe, question, hypothesis (remember spelling this in 2nd grade?), experiment, analysis, & conclusion. In the real world it was; see a problem, attempt a fix, see if it worked, try again. Peters explains that the most effective companies from 30 years ago would follow the Ready! Fire! Aim! framework. They would spend tons of money in the ready and aim stages before launch.

Companies without clear direction facing difficulties would paralyze themselves. GM did this in the 1980’s through 2000’s with the Ready! Aim! Aim! Aim! Aim! Fire! process that was terribly ineffective and late to market. Today’s technology companies (with the exception of Apple) follow a much different process. They have chosen to Fire! Fire! Fire! launching and iterating their products seeing which products will capture the attention of the market and become successes and which services they will discontinue.

I have seen Sprague do all three of these. Our best moments have been Ready! Fire! Aim! and our worst have been when we spend too much time aiming. And we have learned the most from with Fire! Fire! Fire! As a learning organization, I see a vision of trying more stuff, screwing stuff up, pulling the plug faster on things that don’t work, and adapting faster than we ever have.

Launch. Learn. Iterate. Repeat. We owe it to ourselves to try.

Flash Forward for Perspective

Sunday New York Times

Sunday New York Times