Be the Loveable Star
This graph came from Professor Eric Barker from UCLA.
His synthesis is, people remember those who are warm and likeable. You want to be in the right hand column. The science says when you meet new people, they are less worried about whether or not you are impressive, rather they are focused on your warmth. Takes the pressure off the competent bit, eh? In business and in life it matters to be kind. Always.
Be competent, be warm, be the loveable star that is desperately wanted.